How does ASOS use internet marketing?

The ASOS website started to become more popular in the public eye also that ASOS have vastly expanded their product range of late. Not only a place where the fashion conscious can satisfy their need to keep on top of all the latest trends any longer, ASOS now sells maternity wear and beauty products as well as a full range of men’s and kid’s wear. Also ASOS their products regularly appear in magazine, newspaper and TV fashion items.ASOS also advertise on social networking websites as well like Face book and Twitter. On these websites, ASOS have created an account which customers are able to join and by doing this they will be regularly updated about new products and fashion trends. The customers will also be able to find out information about new sale events or promotions. The customers will also be able to view the products this is because images and videos can be placed on the web page. By joining a social network it will help ASOS to retain existing customers as well as attracting new ones. The customers will also be able to add comments, join in discussions and will be able to send links to other people.
Another way that ASOS use Internet Marketing is that the customers are able to view the ASOS catalogue online. They have a PDF magazine which is over 200 pages and includes images of the products which are on sale; it also includes information about different offers.

Who is ASOS

ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world.It's a clothing site that sells designer and similar clothing to what the current stars are wearing. The prices vary vastly depending on the brand name.

What is internet marketing

Internet marketing is online marketing the new result show that internet has taken over TV. The importance of Internet marketing strategies has increased with the growth and importance of the Internet 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn overall advertising fell 16% compared with the same period in 2oo8