How does ASOS use internet marketing?

The ASOS website started to become more popular in the public eye also that ASOS have vastly expanded their product range of late. Not only a place where the fashion conscious can satisfy their need to keep on top of all the latest trends any longer, ASOS now sells maternity wear and beauty products as well as a full range of men’s and kid’s wear. Also ASOS their products regularly appear in magazine, newspaper and TV fashion items.ASOS also advertise on social networking websites as well like Face book and Twitter. On these websites, ASOS have created an account which customers are able to join and by doing this they will be regularly updated about new products and fashion trends. The customers will also be able to find out information about new sale events or promotions. The customers will also be able to view the products this is because images and videos can be placed on the web page. By joining a social network it will help ASOS to retain existing customers as well as attracting new ones. The customers will also be able to add comments, join in discussions and will be able to send links to other people.
Another way that ASOS use Internet Marketing is that the customers are able to view the ASOS catalogue online. They have a PDF magazine which is over 200 pages and includes images of the products which are on sale; it also includes information about different offers.